His magazine is well known among outdoor gear and apparel manufacturers in Europe. Directors working with sustainability read his business-to-business magazine from cover to cover.
WIMA made an interview with Kristina Schou Madsen from Denmark, just a month before WHO declared the COVID-19 outbreak a pandemic. Then, in February, she
A recent compilation of studies from all around the world pinpoints several societal benefits of outdoor sports. Moreover, a toolkit is now available for those
She lives in the mountains and is a passionate skier. She has a professional career in the ski-sport sector and her living partner is a
With several records and a Golden Piton Award she has been one of the most well-known climbers in the world. Today, she is working towards
With titles such as ‘Vélochef’, ‘Sky runner’ and ‘Eat, Run, Enjoy’ the newly-started Gawell Publishing is beginning to make imprints on the outdoor world. WIMA
There are many heroes who work unselfishly far from headlines and spotlights by helping other people through their passion. Meet one of them – Janine
Meet a Swiss pioneer in sustainable ski engineering, and find out about challenges and the power of business partnerships when building a sustainable brand from
Anna Kim-Andersson has interviewed ultrarunner Sofia Smedman. They are both going to run the race Kullamannen, Sweden, in November. Anna is a beginner, doing it
Previously he flew to different corners of the world in the hunt for new ski experiences, but then he changed goal to become a new
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