His magazine is well known among outdoor gear and apparel manufacturers in Europe. Directors working with sustainability read his business-to-business magazine from cover to cover.
WIMA made an interview with Kristina Schou Madsen from Denmark, just a month before WHO declared the COVID-19 outbreak a pandemic. Then, in February, she
Today, there are almost as many women as men in outdoor sports. We wanted to find out to what extent outdoor brands highlight women and
A recent compilation of studies from all around the world pinpoints several societal benefits of outdoor sports. Moreover, a toolkit is now available for those
She lives in the mountains and is a passionate skier. She has a professional career in the ski-sport sector and her living partner is a
This is a story of an unexpected partnership and the attraction force of a mountain pearl in northern Spain. What drives people to climb in
Markus Torgeby from Sweden runs his own path. The titles of his two books says it all: ‘The runner – Four Years of Living and
With several records and a Golden Piton Award she has been one of the most well-known climbers in the world. Today, she is working towards
With titles such as ‘Vélochef’, ‘Sky runner’ and ‘Eat, Run, Enjoy’ the newly-started Gawell Publishing is beginning to make imprints on the outdoor world. WIMA
Gender inequality exists in the outdoor sector and in mountain adventures, as well as in all other sectors of society. Is it a result of
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